Alpha Centauro

A digital firm with the standards of a manufacture.

In haute horlogerie, every detail carries weight. The angle of an applied index. The depth of a guilloché pattern. Nothing is approximate. Nothing is left to chance.

Neither do we.

Alpha Centauro was founded on a single conviction: that the digital representation of a timepiece should honor the same standards as the timepiece itself.

Why Gate Cinematic Studio exists.

The watch market has never been more visual. Collectors scroll Instagram before they call dealers. Buyers judge condition by photograph before they ask for papers.

And yet — the visual infrastructure available to most dealers remains caught between two extremes: hand your piece to a photographer or photograph it yourself.

Alpha Centauro exists because neither option was acceptable. We created a third path — publication-grade output at the speed the market requires. 48–72 hours.

Sofía Lejona — Founder & Creative Director

Sofía Lejona — Founder & Creative Director

Sofía founded Alpha Centauro after years of observing the same contradiction: an industry that demands perfection in its craft but accepts mediocrity in its visual presentation.

Every editorial book produced by Gate Cinematic Studio passes through her creative direction. Every detail is reviewed against the physical piece to ensure absolute fidelity.

Her standard is simple: if the image cannot stand next to the real piece and hold its ground, it does not leave the studio.

Legitimacy

Every image must be a faithful, verifiable representation of the actual piece. In a market built on trust, visual authenticity is not a feature. It is the foundation.

Fidelity

We do not change the watch. We change the method by which the world sees it. The piece itself remains untouched.

Excellence Over Volume

We are deliberately selective. If we accept your project, it means we have the capacity to give your piece the dedication it commands.

Preserving the craft in a digital world.

Mechanical watchmaking is one of the last disciplines where human hands still define the standard. Alpha Centauro exists to ensure that what arrives on that screen honors what exists in the hand.

That is not a service. That is a conviction.